Online Research Methodologies

Nearly two-thirds of all U.S. households are online. As a result, the profile of the average adult American Internet user is rapidly converging with that of the average American. That means researchers can easily reach representative segments of the population needed for accurate market data collection.

In addition, the Web 2.0 era has changed the way consumers communicate with companies and brands. Marketers are quickly learning the value of online communities, discussion forums and custom panels to listen to the voice of, and engage, the customer. Web 2.0 provides a venue for a variety of interactive data collection methods for ad and concept testing, as well as product and packaging shots. These include virtual experiences, such as online simulation of shopping in a store, online (private) communities, building your own product and photo sharing.